00:00 Intro

02:16 What happens when you get positioning right.

04:01 What do business do when people are confused by what they are doing?

06:00 Tivo didn’t position themselves.

11:06 Segway and scooters.

12:40 What is the difference between marketing and positioning? Why is nobody talking about positioning?

18:09 Slack

20:37 Wherever the developers go the marketer will follow

21:35 Is it a requirement to start with a hyper focused segment of your addressable market?

25:04 Do you see any distinction between positioning a product vs. service?

28:45 Bud light strategy.

31:01 Uncovering what your potential clients value.

35:43 Peloton’s recent ad. Pricing page. Flipping positioning

42:01 Give Away

42:56 Making sure you position your product in the right market.

47:51 Real estate positioning problems.

50:30 What are you looking for in a realtor?

53:02 Why didn’t you sell the house yourself?

54:45 How am I as a realtor going to position in the market to attach more people like April?

58:10 Show don’t tell.

1:00:46 Product market fit not a thing?

1:04:57 Outro

00:00 Intro

01:02 Why do good experienced agents fail in this business?

03:03 Where do people get hung up?

05:08 Do you need to stop selling/marketing to build your business?

07:12 Where are the key moments where change is the only way to grow?

10:30 What changes for a real estate business after that first bit of access?

11:53 Who should you hire first?

14:32 What are the unexpected things that begin to break at scale?

17:59 Any advice to prevent burning out each month?

22:10 how does someone train and setup a project manager for success?

27:34 How to build a successful real estate team from the ground up.

30:56 What are the 4 different media types?

34:37 How far can these people go and at what point should you hire someone else?

36:52 Your view of marketing? Where are you making big investments?

42:51 What is a 2020 consumer looking for in a real estate agent?

46:29 How does one go about the process of finish out what their customers are really interested in?

49:28 Know who you are to know what to do. 53:40 Where to find Jess.

54:31 Where are you making big investments in 2020?

57:12 Outro

00:00 Intro

01:25 What happens when you get customer experience right at an organizational level?

03:15 How do you know that you have a customer experience problem?

06:15 Give Away

06:54 Asking for feedback. Review or Survey?

10:00 What is a survey question to make people more open and honest?

14:35 At what point do you fire a customer?

19:51 What part of customer experience do even the pro's get wrong?

23:19 What's the best way to say no to a long term customer?

28:57 Price Reduction

34:56 How do you balance pre framing and apocalypse?

38:56 Modeling after the best in the world

41:47 Who should we pay close attention to right now?

48:39 Anticipate the customer needs/ Where do most companies miss?

51:42 Operation dictates. Experience = Consequence

54:33 Remove operational debt.

56:14 Experience over Technology

58:28 Real estate agent. First word that comes to mind?

59:36 What is Joey Coleman looking for in a realtor?

1:03:17 Outro

Jimmy Mackin interviews StoryFuel founder (and The New York Times's first branded content editor) Melanie Deziel. She provides great insight on how to approach marketing from a journalist's perspective.

Melanie's book Content Fuel releases in March 2020.

Have you ever fantasized about having an alter-ego— like Clark Kent with Superman? The truth is, you already have one.

Author, performance advisor, and entrepreneur Todd Herman coaches on the principle that you don’t need laser-vision to approach your world heroically.

Check out Todd's book The Alter Ego Effect on Amazon.

Every fall, Curaytor puts on an exclusive, clients-only event called Excellence. But sometimes we want to share some of that excellent content with the world. So after their inspiring keynote speeches, we asked two of the sharpest people we've ever met to stick around and be a part of a special live #WaterCooler.

Jesse Itzler is an entrepreneur and author of the New York Times bestseller, Living with a Seal. He cofounded Marquis Jet, the world's largest private jet card company which he and his partner sold to Berkshire Hathaway/NetJets.

Marc Davison is the Chief Creative Officer of 1000watt, the real estate industry's foremost creative agency.

Chris and Jimmy are BACK with the first #WaterCooler in over a month! Why the hiatus? This episode's guest has a little something to do with that... Meet Phil M. Jones. He's a sales expert, world-class keynote speaker, and bestselling author several times over. His latest book is a project with Chris and Jimmy, adapting his Exactly What to Say into a real estate-specific edition that has already climbed to #1 on several Amazon bestseller lists. Before the book launches on September 30th, get an inside look at Phil's career, how this partnership came to be, and why the "Magic Words" at the heart of the book work so well.

Pre-order a book before September 24th and you'll get some bonuses - head to www.curaytor.com/exactly to learn more. 

Whether you think you’re funny or not, this week's guest on the #WaterCooler can teach you how you can use humor to have better interactions, create memorable impressions, and sell more homes. On this episode, Chris Smith interviews Drew Tarvin, the world's first humor engineer and author of Humor That Works.

Most content marketing creates brand awareness or generates sales opportunities. Truly great content drives both.

On this #WaterCooler Classic from May 2016, Jay Thompson joins Chris and Jimmy to talk about the kinds of content that real estate agents should be publishing.

Every real estate agent has had a moment where they've wondered why so many of their leads...well... suck. Bad leads can be a major waste of time. So in this episode, Curaytor co-founder Jimmy Mackin breaks down in detail several steps in the customer journey where you can better qualify your leads.

Brian Boero is the CEO of 1000watt, one of our favorite companies in the world. On this episode, Brian joins Jimmy Mackin to talk about the future of the real estate industry. What kind of impact will iBuyers and other would-be disruptors make? What preparations can agents and teams make now to improve their chances of survival? 

1000watt features some of the sharpest minds in the real estate industry. Their work is world-class and their perspectives are always worth hearing. We're excited to have Brian Boero back on the show later this week, so for this #WaterCooler Classic, we're throwing it back to July 2014 and a conversation with Joel and Brian.

In this interview with Sarah Mailloux, Connie Carlson shares the advice that helped her build the top-rated team in her market, plus her world-class listing presentation, how to run a sales meeting, the schedule she recommends to every new agent, and lots more.

No one closes every single listing presentation they go on. But with the process Sean Moore teaches in this #WaterCooler Classic episode from early 2014, your success rate will definitely get a lot better.

Plus, later this week we've got Connie Carlson on #WaterCooler: Agent Insights, where she'll be sharing her own listing presentation - and the digital version she hosts on her website for everyone to see. Catch that episode live on Wednesday the 24th at 1pm Eastern on the Curaytor Facebook page or right here in the podcast feed on Thursday.

Two of real estate's top trainers go head to head on this must-listen #WaterCooler, as Chris Smith interviews Tom Ferry. The conversation covers a ton of ground - strategy, work-life balance, even a deep-dive into some of Tom's tweets.

Later this week, Tom Ferry takes a moment from his lead-up to his Success Summit for a 1-on-1 interview with Chris Smith on a brand new episode of #WaterCooler. So for this week's #WaterCooler Classic, we've got a great clip from Tom's appearance on the final #WaterCooler of 2013. He shared the #1 mistake he expected real estate agents to make in 2014 and taught a seriously smart lesson in how to avoid it.

Jay Kinder is one of real estate's most influential people, recruiting some of the top teams and agents in the business to eXp Realty. He's also the co-founder of the National Association of Expert Advisors, co-host of the Face to Face podcast, a bestselling author, and more. In this interview, Chris asks Jay to share the sales expertise that has helped him in every phase of his career.

How do you know Jay Kinder and Michael Reese are lead generation experts? Their advice from this April 2014 episode still holds true today.

On this classic #WaterCooler clip, Chris and Jimmy ask Jay and Michael what they'd recommend an agent with zero leads should do to get in the lead generation game. Then, they share one of their best tips ever: a strategy that combines digital and physical marketing to generate more seller leads.

Jay Kinder is back on the #WaterCooler on Wednesday July 10th at 1pm Eastern - live on our Facebook and YouTube pages, then later this week right here on the #WaterCooler podcast feed.

Want a proven way to capture seller leads? On this episode, Chris & Jimmy walk you through the exact process they go through to create quality content that attracts potential sellers.

This is a pretty visual episode, so if you want to watch along, we've got it up on our website (www.curaytor.com/blog) and our YouTube channel (www.youtube.com/curaytortv)

This month you can win a MacBook Pro, iPhone XS, or Galaxy S10, by doing something you already do. Head to www.curaytor.com/audio and enter to win.

If you're "never too busy for a referral," you should definitely listen to this episode of the #WaterCooler. New York Times bestselling author Jay Baer shares new, better ways to ask for referrals that will have a serious impact on your business, plus gives examples of some of the best "Talk Triggers" in the world.

Jessica Woodbeck isn't technically a real estate coach. But the work she does leading The Woodbeck Team is something anyone can learn from.

On this episode, you'll hear how Jessica got into the real estate industry, how she and her husband established clear boundaries to work together successfully, and how she created a culture that resulted in a $144 million volume swing while hiring 150+ agents. Plus, she describes several coaching strategies you'll definitely want to implement yourself.

You can watch this episode (and every episode of the #WaterCooler) at www.curaytor.com/blog. We also highly recommend following Jessica's Instagram for awesome content and lessons to learn from, she's @jesswoodbeck. 

Chris and Jimmy grade viewer-submitted videos, providing a ton of helpful tips for you as you begin (or continue) creating video content of your own.

You may have guessed, faithful #WaterCooler listeners, that based on this episode's title, this show is a very visual one. Want to watch the videos Chris and Jimmy are critiquing so you can learn from them? Here's a link to the video.

Do you have a plan to grow your business online? After this episode, you will.

Learn how to build your own ultimate digital marketing plan with examples of the best content, emails, and social media strategies in real estate. Want to see all the examples Chris and Jimmy talk about during this master class? Click here for the full guide.

Learn how to turn events like the finale of TV’s most popular show into more customers for your business.

On this week's episode, Chris is joined by his brother (and Curaytor's head of marketing) Steve Smith. Listen to learn 7 ways to turn this weekend's Game of Thrones finale into business, plus hear some good and bad examples of newsjacking, and finally, predictions on who will wind up on the Iron Throne.

Even if you're not a Game of Thrones fan, you'll learn how to take any pop culture event and turn it into leads.

Want to watch the episode? It's available on Facebook and YouTube.

You can find the Real Estate Brokerages as GOT House images on the Curaytor blog.

On this special edition of #WaterCooler: Agent Insights, Curaytor's Sarah Mailloux interviews Jay Marks about how he's turned his content marketing strategy into business.

Jay also shares how he got into the real estate business after spending several years in the Army, how he closed 25 deals in his first year as a (part-time!) agent, and the best lessons he's learned from the top coaches in the industry.

What’s the value of having quality Inside Sales Associates? To Salesforce, it was $100 Million.

World-class marketing isn’t really world-class if it doesn’t include quality follow-up.

Since the beginning of 2019, the marketing team at Curaytor has developed and executed some fresh strategies on social media. On this episode of #WaterCooler, Chris Smith goes rapid-fire to share our top 29 tips from Q1 of 2019 for growing your business on Instagram, Facebook Live, YouTube, and more.

Want to watch this episode? The full video is available on YouTube and Facebook.

For more advice, check out the Curaytor blog.

Want to close more sales online? This week's special guest literally wrote the book on it. BombBomb's Ethan Beute joins Chris Smith and Jimmy Mackin to give you the tools to leverage video into sales immediately.

Check out Ethan's new book Rehumanize Your Business on Amazon today.

For the full #WaterCooler experience, you can watch the episode on YouTube.

Michelle Humes has gone from solo agent to leading an award-winning team of 17 in under 2 years. In this one-on-one interview with Curaytor's sales manager Sarah Mailloux, Michelle shares how she recruits and trains agents to create a company culture that succeeds.

#WaterCooler: AI is all about highlighting actionable strategies to help grow and improve your business. Everyone has Artificial Intelligence, but the real difference makers come from Agent Insights.

Want to learn more from Michelle? You can follow her on Facebook and Instagram. 

Watch every #WaterCooler live on Curaytor's Facebook page, every Wednesday at 1pm Eastern.

With real estate advertising in the spotlight because of HUD’s suit against Facebook, Chris and Jimmy are sharing everything you need to know: Are your ads FHA compliant? What’s changing? How will this affect other ad platforms? 

Thanks for listening to the #WaterCooler. If you want to watch live, episodes air on Curaytor's Facebook page every Wednesday at 1pm. Replays are available there and on our YouTube channel.

Instagram has quickly become one of the most effective places to advertise your business online. Chris Smith and Jimmy Mackin cover all the post and story ad types you should be running.

This special edition of #WaterCooler aired live exclusively on Instagram on March 27th, 2019.

Want more Instagram marketing strategies? Check out last week's episode, where Chris and Jimmy cover more advanced strategies to generate followers, leads, and sales: https://www.curaytor.com/blog/watercooler-instagram-followers-leads-sales

Facebook marketing experts Chris Smith and Jimmy Mackin have turned their attention to Instagram. They’re sharing how to get followers, leads, and sales on the increasingly popular platform.

Instagram is no longer the future of social media: it’s very much the present. Learn everything you need to know about Instagram marketing in this must-listen episode of The #WaterCooler.

For more Instagram advice and a major announcement, check out Curaytor's Instagram page.

Love listening but find yourself wanting to watch this episode? Head to Curaytor's YouTube channel.

No one with a strong personal brand ever asks about ROI. Because people want to work with people, not logos. People want to follow people, not brands. In fact, the power of the personal brand is at an all-time high.

So if your online presence is hidden behind your brokerage or a boring business brand, this episode is for you. Learn everything you need to know to take your personal brand to the next level, plus get examples of the best personal brands in real estate and how they are turning their personal brand into plenty of business!

For the full #WaterCooler experience, you can watch every episode at: http://bit.ly/WaterCoolerPodcast

If you want more listings, you need more seller leads. That's common sense. But to uncover those seller leads, you need uncommon ideas. That's where we come in. On this episode, you'll learn 10 strategies that generate seller leads from past clients, cold leads, buyer leads, and more.

Watch every episode of the #WaterCooler, including visual assets, at http://bit.ly/WaterCoolerPodcast

For more world-class marketing and sales advice, check out http://www.curaytor.com/blog

Chris Smith and Jimmy Mackin, co-founders of Curaytor, don't hold back as they critique their brave viewers' Instagram profiles, Facebook pages, and websites. You'll learn what works well and what doesn't quite hit the mark in this intense and eye-opening episode.

Want to see the sites and profiles Chris and Jimmy are talking about? You can watch this week's #WaterCooler on YouTube: https://youtu.be/63NM46nqgpU

For more world-class marketing and sales advice, check out curaytor.com/blog

On this episode of #WaterCooler, Chris and Jimmy cover the best ways to double your database - no matter your budget. 

Listen for examples of giveaways, live events, Facebook marketing, and blog posts that you can use to add contacts to your database. These strategies that have helped hundreds of Curaytor clients grow their databases and establish themselves as experts in their markets.

Looking for more smart ways to grow your business? Head to www.curaytor.com/blog

Jimmy Mackin breaks down how you can use email marketing to get more listings, referrals and reviews. Almost everybody automates their email and hammers away at the same idea over and over again. You can beat that - all it takes is a little personal touch.

Want the templates Jimmy teaches in this episode? Get them at www.curaytor.com/more

Super Bowl Sunday isn’t just the day the NFL crowns its champion - it’s the biggest day of the year for the marketing industry. Chris and Jimmy are here to share what real estate agents can learn from these ads. Plus, what’s the deal with Zillow’s latest controversy?

For more of Chris and Jimmy’s takes on sales, marketing, and technology, head to www.curaytor.com/blog

In the first #WaterCooler in nearly two years, Chris and Jimmy cover the rise and fall of hustle culture, explain why they love contrarian marketing, and give some examples of excellent timely marketing ideas for the Super Bowl. They also break down retargeting and seller strategies, plus give the Facebook Tip of the Week!

Two years after walking away from their hit weekly series about marketing, sales, and technology, Chris Smith and Jimmy Mackin are headed back to the #WaterCooler.

New episodes will air weekly on Facebook Live and be available for replay on Facebook, YouTube, and here in your podcast feed.

If you're a real estate professional looking for actionable advice about how to use the latest trends, tactics, tools, and tips to grow your business, this is the show for you.