Whether you think you’re funny or not, this week's guest on the #WaterCooler can teach you how you can use humor to have better interactions, create memorable impressions, and sell more homes. On this episode, Chris Smith interviews Drew Tarvin, the world's first humor engineer and author of Humor That Works.

Most content marketing creates brand awareness or generates sales opportunities. Truly great content drives both.

On this #WaterCooler Classic from May 2016, Jay Thompson joins Chris and Jimmy to talk about the kinds of content that real estate agents should be publishing.

Every real estate agent has had a moment where they've wondered why so many of their leads...well... suck. Bad leads can be a major waste of time. So in this episode, Curaytor co-founder Jimmy Mackin breaks down in detail several steps in the customer journey where you can better qualify your leads.

Brian Boero is the CEO of 1000watt, one of our favorite companies in the world. On this episode, Brian joins Jimmy Mackin to talk about the future of the real estate industry. What kind of impact will iBuyers and other would-be disruptors make? What preparations can agents and teams make now to improve their chances of survival?