00:00 Intro

02:16 What happens when you get positioning right.

04:01 What do business do when people are confused by what they are doing?

06:00 Tivo didn’t position themselves.

11:06 Segway and scooters.

12:40 What is the difference between marketing and positioning? Why is nobody talking about positioning?

18:09 Slack

20:37 Wherever the developers go the marketer will follow

21:35 Is it a requirement to start with a hyper focused segment of your addressable market?

25:04 Do you see any distinction between positioning a product vs. service?

28:45 Bud light strategy.

31:01 Uncovering what your potential clients value.

35:43 Peloton’s recent ad. Pricing page. Flipping positioning

42:01 Give Away

42:56 Making sure you position your product in the right market.

47:51 Real estate positioning problems.

50:30 What are you looking for in a realtor?

53:02 Why didn’t you sell the house yourself?

54:45 How am I as a realtor going to position in the market to attach more people like April?

58:10 Show don’t tell.

1:00:46 Product market fit not a thing?

1:04:57 Outro

00:00 Intro

01:02 Why do good experienced agents fail in this business?

03:03 Where do people get hung up?

05:08 Do you need to stop selling/marketing to build your business?

07:12 Where are the key moments where change is the only way to grow?

10:30 What changes for a real estate business after that first bit of access?

11:53 Who should you hire first?

14:32 What are the unexpected things that begin to break at scale?

17:59 Any advice to prevent burning out each month?

22:10 how does someone train and setup a project manager for success?

27:34 How to build a successful real estate team from the ground up.

30:56 What are the 4 different media types?

34:37 How far can these people go and at what point should you hire someone else?

36:52 Your view of marketing? Where are you making big investments?

42:51 What is a 2020 consumer looking for in a real estate agent?

46:29 How does one go about the process of finish out what their customers are really interested in?

49:28 Know who you are to know what to do. 53:40 Where to find Jess.

54:31 Where are you making big investments in 2020?

57:12 Outro

00:00 Intro

01:25 What happens when you get customer experience right at an organizational level?

03:15 How do you know that you have a customer experience problem?

06:15 Give Away

06:54 Asking for feedback. Review or Survey?

10:00 What is a survey question to make people more open and honest?

14:35 At what point do you fire a customer?

19:51 What part of customer experience do even the pro's get wrong?

23:19 What's the best way to say no to a long term customer?

28:57 Price Reduction

34:56 How do you balance pre framing and apocalypse?

38:56 Modeling after the best in the world

41:47 Who should we pay close attention to right now?

48:39 Anticipate the customer needs/ Where do most companies miss?

51:42 Operation dictates. Experience = Consequence

54:33 Remove operational debt.

56:14 Experience over Technology

58:28 Real estate agent. First word that comes to mind?

59:36 What is Joey Coleman looking for in a realtor?

1:03:17 Outro